Marketing plan Essay Example | Topics and Well Written Essays - 250 words

Marketing plan - Essay Example The Apple 1 was a design of a microcomputer system with video terminal and 8k bytes on a single PC card. Steve Jobs approached technology with a â€Å"visionary† perspective, so he insisted that his self and Steve Wozniak try to sell the machine. The birth of the first Apple was April 1, 1976; however, Steve Jobs didn’t approach Apple with serious intentions, until 1977. When Apple 2 debuted at a local computer shows trade it feature was in a plastic case and include color graphs, Apple 2 became an attractive machine. The demand for these new devices increased exponentially shortly after its introduction. With substantial sales revenue growth, Apple was in position to expand the company. In 1980, Apple 3 was released and everyone from employees to managers were purchasing Apple computers. However, shortly after Apple took a hit in 1981 and operations began to slow down, resulting a layoff off 40 employees. In addition, and unfortunate during this slowdown for the compan y, Steve Wozniak suffered a car accident, which resulted in Steve Jobs stepping up and becoming the chairman of Apple. As time progressed with the market growing rapidly IBM released their first PC and they quickly dominated the market. Steve Jobs team worked as quickly as possible to compete with the IBM. In the end, Steve Jobs realized that Apple would need to become a â€Å"grown up† company and then realized that he might not be the man for the job. In 1983, Jobs believed that John Sculley would be the man for the job and he became the president and CEO of Apple. Although Sculley was an overachieving businessman, in which he did not have much knowledge about the computer industry. Jobs, who of course was knowledgeable concluded that Mac would ultimately be made or broken by software industry. In January, Apple had a 60 In second commercial introducing the Macintosh, analysts predicted that the IBM world would be shattered by Macintosh. The Mac had a strong reputation amon g